The Care & Styling products are enriched with Silk Protein. Silk is a long treasured and expensive material, being referred to as the princess of fibers, due to its strength. After silk protein dries on the hair, it becomes a transparent crystalline protective film. This film seals the hair cuticle and can directly prevent the hair being damaged by alkaline materials in hair products. This protective film can increase the hair elasticity and increase the hair’s natural shine. It has a very special protective function in hair products.

Silk Protein is useful in elegant hair and skin preparations for its excellent moisture binding properties, repair, and feel. In addition, this non-animal protein source is substantive to skin and hair and provides a protective barrier. Silk Protein will offer the most glide, and silkiness, of all proteins / amino acids. Silk contains 17 of the 19 amino acids in hair which creates a strong affinity that:

  • Reconstructs damaged areas to create a smooth cuticle.
  • Reinforced hair’s strength to prevent daily damage from styling tools.
  • Revitalizes and rejuvenates hair for a soft, supple and shiny result


Argan Elixir is obtained from the kernels of the Argan tree. A natural anti-ageing ingredient, creating lustrous-looking shine, repairs and protects damaged, dry and weak hair from environmental extremes. Argan Elixir is extremely rich in vitamins (particularly Vitamin E) and is unrivalled by any natural and manmade product in providing its unique blend of natural oils, minerals and fatty acids.

Argan Elixir is renowned as the natural anti-ageing cosmetic product. It is rich in ferulic acids, eight essential fatty acids, carotenoids, anti- oxidants, sterols, saponins and polyphones. It also contains very high levels of vitamin E which is essential for the skin. It even contains Squalene which has been reported to protect against skin cancer. It is this unique blend of natural, rare and essential components that makes it to work wonders. Argan Elixir works for hair on different levels:

  • It hydrates the hair in a natural way. It stops the curliness and roughness of hair in an efficient way. Good for uncontrollable and unmanageable hair. It restores the smoothness of hair and makes them manageable again.

  • The Elixir penetrates into the hair pores or shafts and enhances the elasticity of hair. It also proves to be very nourishing for the growth of hair.

  • Presence of Vitamin E in Argan Elixir makes it a tremendous agent for hair treatment. Many external and internal agents like heat, over styling and oxidization damage the hair. Vitamin E present in Argan Elixir is very useful in restoring the natural hair and renewing and repairing the damage caused by destructive agents.

  • Researchers believe that non-greasy Argan Elixir locks the moisture in and adds to and restores the luster and shine of hair.

  • Colour treatment of hair causes certain damage to hair, makes them brittle and takes away the smoothness. It is an additional benefit of Argan Elixir that it cures the brittle hair and increases the life of colour treated hair.

  • Hair stylists believe that Argan Elixir may finally be the right choice to heal and restore the damaged, dry and weak hair from environmental extremes, excessive styling practices and perms.